Letter from the President of Swiss-America (Savage Nation Advertiser)

[The SavageStupidity.Com reader in question has done a great job of letting Savage's advertisers know what he thinks. This isn't the only letter he has written, either. If you've got the impulse, write the Swiss America CEO, Craig Smith, yourself: crs@buycoin.com. -Ed.]

From : "[name deleted]"
To : boycott@savagestupidity.com
Subject : FW: Savage Sponsorship
Date : Tue, 30 Jul 2002 17:35:44 -0700

-----Original Message-----
From: Craig R Smith [mailto:crs@buycoin.com]
Sent: Tuesday, July 30, 2002 9:22 AM
To: [name deleted]
Cc: jdor@usaradio.com; mdl@dmiusa.com
Subject: Re: Savage Sponsorship

[name deleted],

I'm sorry to hear that you have such contempt for the Michael Savage show. I have had similar messages from other listeners.

I do not agree with all the things that Michael says on his program and probably never will but that doesn't preclude me from advertising on his show. I don't agree with a lot of things I hear and see on ABC, CBS,CNN etc. yet I still advertise on their networks.

It has been our policy as a company over the last 21 years not to get involved with content of shows we advertise with. I don't believe purchasing ad space in any venue is not an endorsement of the host or the content.

I'm saddened to think we may lose your business as well as others because of your "boycott" of advertisers however I have learned through the years boycotts are a very momentary emotional response that is based in anger that ultimately passes. I have watched groups from Jesse Jackson at Rainbow Coalition to Don Wildmon at American Family Assoc. attempt to pressure companies to cow tow with such tactics. With us they do not work and will not work. We have no plans to drop the Savage program from our marketing line up.

Your complaint and threat to boycott us is noted.

Craig Smith
President
Swiss-America

[deleted] wrote:

I would like to express my complete and utter disgust that you are sponsoring the racist, sexist, homophobic, and otherwise hateful rantings of Michael Savage and his "Savage Nation" radio show. Is this the image you want to promote to the public?

"Fat lesbians are anti-family."

"Hispanics breed like rabbits."

"It's time for hate. I'm sick of love, love, love."

Is this your target audience?

As long as you continue to sponsor the Savage Nation, I will be boycotting your company and urging all my friends to do likewise.

[deleted]

Don't see a frame with buttons to your left? Click here.